Comment Re:It's fashion (Score 1) 75
Land Rover has pivoted from the demographic of people who want and off-road work vehicle to people who want to waste money on an ugly, unreliable SUV. The new Defender is an abomination. The closest thing to the old Defender is the Ineos Grenadier, or maybe some of the GWM Tank models would do as a cheaper stand-in.
Oh, I don't want one of them either, and yes, they aren't terribly reliable. I'm a Jeepguy. I prefer the Trailhawk versions. Son has a Patriot, Wife has a Cherokee, And I have a Compass Trailhawk. Climbs rocks. gets me to and from my off-road adventures with a comfortable ride to and from them.
My point in all of this is that Landrover is still viable, while Jaguar destroyed their brand going woke. So weird that the companies don't get that. Gillette with its outright attack on the demographic that gave them money, Bud light forgetting a big part of their brand is rednecks. And Jaguar with abandoning its core group with whatever the hell it was they were trying to appeal to. Circus people I think.
The point isn't judgement on rednecks, Dylan Mulvaney, Circus people, or ad campaigns for men put out by people who hate men. It's a matter of knowing where your money comes from.